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You know all those "Here's how to save $1000 by Christmas" blog posts that (unhelpfully, IMO*) suggested cutting expenses like eating out 5 days a week for lunch or shopping for discount airfares rather than paying full price?

The one thing that was common to them all was "Stop buying gourmet coffee drinks every day." Apparently, people actually TOOK that advice:  Starbucks' profit this quarter was down 97%.

* I say "unhelpfully" because the lists are ridiculous. Is there anyone who's looking to save money that doesn't think twice when she shells out $4.50 for a coffee or $10 on a lunch every day?


( 2 comments — Leave a comment )
Nov. 11th, 2008 05:29 pm (UTC)
I always find those lists so unhelpful, too. There's never anything on them that I haven't already been doing for years, (and of course I would never consider doing most of the things they tell you NOT to do, like the ridiculous gourmet cofee thing) so I find them sort of condescending and insulting... But then I see how mid-upper level business people spend their money, and how a lot of poor people are even worse (they don't have winter jackets, but they have the latest $400 cell phone) and I realize there is a target audience for these lists. It just isn't us. :-)
Nov. 11th, 2008 10:40 pm (UTC)
I don't always spend money wisely. Then again I also don't pay any attention to lists on the Internet.

I'm not sure tough economic times are solely to blame for Starbucks' decreased market share. There seems to be a growing consensus among people I know that Dunkin Donuts' coffee is better. Here in Indiana, we are salt-of-the-earth people and do not want some ridiculous triple mocha frappucino, "venti" size.
( 2 comments — Leave a comment )
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